All Branches / Offices.
Madam / Dear Sir,
Financial Inclusion: "Lakshya 7000" Campaign
Campaign for Deposits Mobilization through BC Channel
With a view to expanding outreach in uncovered locations, the Bank has deployed more than
58,000 CSPs / BC outlets in rural as well as urban areas. Under PMJDY, we have opened 3.96
crore accounts through BC channel, thus taking overall tally to 7.29 crore accounts up to 31st July
2. While the performance in number of accounts opened through BC channel and overall deposits
is encouraging, the performance in other vital areas viz., average balance per account, Number of
zero balance account, Number of active CSPs and mobilization of Flexi RD and STDR, there is
large unexplored potential available that can be tapped by activating dormant BCs/accounts.
3. Keeping in view the above, it has been decided to launch a Deposit Mobilization Campaign
through BC channel viz., "Lakshya 7000" (i.e. to reach the deposit level of Rs. 7,000 cr.). The
details of the campaign are annexed.
4. We request you to arrange for sensitizing the Link Branches and CSPs to make the campaign a
success with adequate publicity.
Chief General Manager (RB)