Deposit Mobilisation Campaign for CSPs


Period: 3 months 01st Sept 2015 to 30st Nov 2015

Coverage:All CSPs of BC Channel as on 31.08.2015.

Targets for CSP operators
SNo. CSPs level: Average Balance per account (Deposits/ FI Accounts) as on 31st Aug 2015 Achieving Monthly Average* Balance per account as on 30th Nov 2015
i. Less than Rs. 400/- Between Rs. 400/- to Rs. 600/-
ii. Between Rs. 400/- to Rs. 600/- 50% growth with minimum average balance of Rs.800
iii Between Rs. 600/- to Rs. 800/- 50% growth with minimum average balance of Rs.1,000
iv. Between Rs. 800/- to Rs. 1,000/- 40% growth with minimum average balance of Rs.1,200
v. Above Rs. 1000/- 40% growth over the balance of Aug 2015.

*3 months Average of Sep, Oct & Nov 15 deposits on last day   Measure of success
  • Average Deposits level per account as on 31st Aug 2015 plus required growth, as above.
  • At least 200 accounts should be available in CSP for determining the above growth as on 30th Nov 2015.
Incentives:
  1. i) Recognition to CSP:
 
  • On 100% achievement, one time incentive of Rs. 5,000/-.
  • On 80% achievement, one time incentive of Rs. 3,000/-.
  • Incentive will be provided to the CSP operators who reach the desired level of growth in average monthly balance in accounts on completion of campaign.
  • Those CSPs who will achieve the required level by 31st Oct 2015 (i.e. one month before campaign end date) will also get additional incentive of 2,000/- as Early Achiever provided they maintain average balance till 30th Nov 2015.
 

Partner Banks